Wherever you go, Windows 10 knows you're there. Then go to the "See ads that interest you" section at the top of the page and move the slider from On to Off. Sign into your Microsoft account at the top right of the page. To make absolutely sure you're not tracked online when you use Windows 10, and to turn off any other ways Microsoft will use information about you to target ads, head to the Ad Settings section of Microsoft's Privacy Dashboard. You'll still get ads delivered to you, but they'll be generic ones rather than targeted ones, and your interests won't be tracked. You can turn off Windows 10's advertising ID if you want. On the General pane in the main window, you'll see a list of choices under the title "Change privacy options." The first controls the advertising ID. You should see "General" highlighted on the left. Launch the Windows 10 Settings app (by clicking on the Start button at the lower left corner of your screen and then clicking the Settings icon, which looks like a gear) and go to Privacy. You can turn that advertising ID off if you want. Your advertising ID isn’t synced to other computers, and it operates independently of your Microsoft account, if you’re using one. The ID doesn't just gather information about you when you browse the web, but also when you use Windows 10 apps. Windows 10 does this with the use of an advertising ID.
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